Book Talk Radio Club Newsletter March 2020
Well to say the least March has been the strangest month. The Corona Virus (Corvid-19) has changed the world completely. One thing I do know is that people are reading books more than ever during self-isolation and/or 'lockdown'. I have not stopped marketing and promoting Book Talk Radio Club's authors, their books and interviews; readers need and look for some form of escapism and/or reassurance.
I don't know how long this is going to go on for and nor does anyone else so keep safe and healthy, stay indoors and read!
Claire Perkins XOX
Welcome To Book Talk Radio Club
Tanya Vanderham grew up on a dairy farm surrounded by cows, birds, dogs, cats, goats, horses - an idyllic childhood! Her memoir Cowgirl tells the story of her childhood and the animals she loved.
She is also the author of three children's books; Patty's Favourite Shoes, Tippy Toes The Turtle and her most recent publication Alex The Sock Monkey: Has A Secret.
Tanya has nineteen grandchildren and lives in California with her husband John.
Keith Hirshland is an Emmy Award–winning sports television producer with more than three decades of experience producing live and pre-recorded programs that aired on ESPN and ESPN2. Among the first forty people to be hired by the Golf Channel in 1994, Hirshland was in the middle of the action when that network debuted in 1995. He provided his talents for Golf Channel, as its live tournament producer, for two decades. Cover Me Boys, I'm Going In: Tales of the Tube from a Broadcast Brat is a memoir about his experiences in the television industry. Published by Beacon Publishing Group, Cover Me Boys was recognized as the Book Talk Radio Club Memoir of the Year. Hirshland’s second book, and first work of fiction, Big Flies, was published in 2016 and is the recipient of the New Apple Awards “Solo Medalist” in the True Crime Category. Hirshland followed that success with his third book, The Flower Girl Murder. In 2020
Beacon Publishing Group have just released Murphy Murphy and the Case of Serious Crisis, Hirshland’s third mystery novel. All four books are available at Amazon, Barnes and Noble, and other bookstores.
Keith Hirshland lives in Colorado with his wife and two dogs.
Christine Conrad Cazes lives with her husband and her two dogs, a wire fox terrier and bichon frise, in Thornwood, Westchester County, New York. A teacher for more than 20 years, she continues to instruct elementary school children in reading and writing for the Mount Pleasant Central School District. The author enjoys family gatherings and activities, and loves traveling during holiday breaks.
PUNKIN is her first children's book about the magical journey of a young pumpkin. Her second book, GEM'S GIFT, is an action-packed story that continues the Westorchid series. It is about a young squirrel who learns the power of love. Both PUNKIN and GEM'S GIFT received The Pinnacle Book Achievement Award in the categories of Children's Interest and Children's Literary Fiction. Her current book, SHE NEVER ASKED FOR WINGS, features a family of swans who turn hardships into miracles!
Trisha J Kelly was born in London in 1959. She has worked various places. No longer confined to 9-5 she is living her dream by writing, receiving great feedback and wishing she started sooner! After always wanting to write books for children she is now doing just that. Life should be an adventure and the new series of Scarlett and Mason fantasy novels are designed to take you on a roller-coaster journey full of magical escapism and enjoyment. It's all there. Trisha lived in Colchester Essex for over 50 years and has now relocated to Suffolk. Married with two adult sons and sharing life with two naughty ten-year-old Lhasa Apso dogs. Growing up with just one younger brother who was always up to mischief was all the inspiration needed to turn the book dream into a reality. Plus a big imagination. The first in the series Discovering Witchetty Waters will transport you straight to another place where you will want to stay forever.
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BTRC Author Services offers all authors the following services: Social Media Marketing Packages (12, 24 & 48 Weeks)
It's not how often you post and where, so much as what you post. Social Media graphics (the image that accompanies the wording) needs to catch the eye of the reader in about 3-5 seconds and then the wording of the post has to keep the interest and encourage the reader to click on the link to your sales channel (i.e. Amazon etc). Think how much information is thrown at you on your newsfeed everyday and how much of it you automatically dismiss as you scroll through. You need to make each post count!
Twelve weeks social media content (includes two posts per week and three customized graphics to complement the posts
Two posts per week on your:
* Facebook author page
* Facebook personal page
* Facebook groups (book related with over 120,000 members)
A customized website designed and built to show off your book/s and writing with a blog facility included
Sample chapters shown with links to your sales channel (i.e. Amazon)
Can include top reviews
Links to your social media platforms
Three Page Author Website includes:
* Home Page
* Books Page
* Domain Name (Renewable after 12 months)
* Hosting (Renewable after 12 months)
Facebook Header Videos
Attract your readers to your Facebook Author page with a header video! It will ensure your page is 'sticky' meaning it will keep your page visitors for longer reading your posts and engaging with them. Your header video will be a great advertisement for your book or genre of book. The video will be custom built and include images of your book/s, personalized backgrounds and a background soundtrack that evokes the feel of your book and/or it's genre.
A Header Video for your author Facebook page takes the place of the header image and will help to create more engaging interaction and drive more rich experience for your audience by spotlighting your book/s in one of the most prominent space: your Page cover.
Attract your readers with a book trailer video!
Your video will be a great advertisement for your book or genre of book. The video will be custom built and include images of your book/s, personalized backgrounds and a background soundtrack that evokes the feel of your book and/or it's genre. Book trailers are a brilliant way to bring books to life and often encourage readers to purchase a book they might not usually choose.
Your book trailer will be customized with a soundtrack that compliments your book and it's genre. Featuring your book's front cover, excerpts from your book, reviews and your author website and/or sales channel (i.e. Amazon/Barnes & Noble etc) You can be certain that your book trailer will be totally customized for you - no templates used here!
Social Media Graphics
Social media graphics are the images that will stop people scrolling past your posts on Facebook, Twitter, Instagram etc!
The graphic you use must catch the eye of the reader within three to five seconds, that's all you have.
BTRC Author Services' social media graphics are customised to your book's genre and show:
* Your book/s in 3D
* Your sales channel i.e. 'Available at Amazon'
* Your website URL
Graphics can be tailored to the following themes:
I am always happy to accommodate your suggestions
Authors Promoting Their Books
One of Facebook's most popular groups for promoting your books.
Helpful marketing advice and help from the group's admin Claire Harris-Perkins who has over 25 years marketing and promotional expertise.
To join Authors Promoting Their Books go here.
Please ensure you answer the questions in full in order to be confirmed for group membership.
Look out for the April Newsletter soon!